Social Media

8 Ways to Leverage Social Media in eCommerce


Nowadays, using the power of social media for your online marketing efforts is not only advisable; as a matter of fact, it’s practically mandatory.

Businesses that fail to harness this power are not only at the risk of becoming obsolete, but they also risk seriously falling behind their competition.

Even though many online businesses have established their online presence with a high-quality website and a blog to match, this simply won’t be enough to keep them relevant in the long run.

That’s why it’s of extreme importance that online businesses roll up their sleeves and invest in social media marketing, particularly if they’re operating in the eCommerce sphere.

Luckily, with well-crafted social media campaigns, eCommerce businesses can further raise awareness about their endeavors. 

Moreover, they can also use platforms like Facebook, Instagram, Twitter and TikTok to connect with their audience, showcase their products and present the value their products will bring.

Additionally, social media marketing can also help with social listening, which is extremely important for any business looking to reach success.

That being said, here are 8 ways you can leverage social media in eCommerce and propel your business towards success.

  1. Heads up

Even though social media allows businesses to bring more attention to their endeavors and attract a wider audience, it’s important to understand that success won’t come overnight. It wouldn’t be wise to expect that by simply creating various social media accounts, your business will automatically become successful.

Instead, you will need to work hard, create various strategies and come up with different tactics that will help you achieve your ultimate goals.

Use social media to engage with your customers, raise awareness about your brand, improve customer satisfaction and ensure your business is being talked about.

All of these will, naturally, significantly contribute to boosting your sales but it will take some time, hard work and devotion before you start seeing results.

However, once you do, it will all be worth it.

  1. Get your audience involved

Any good eCommerce website needs to be created in such a way that it easily caters to your customers’ needs. This means that user-friendliness, intuitive navigation and mobile-friendliness are a must. By hiring a reputable eCommerce website company, you can ensure that all of these needs are met. 

But don’t forget to add your socials to your website as well.

This way, you can make things significantly easier for your visitors, as they can easily use their existing social media profiles to log into your website and make a purchase. 

Not only that, but they can also share parts of your website to their socials, such as your products, which will bring more attention to your business.

By making sure that you keep your customers in mind at all times and create a website that fully caters to their needs, you’ll ensure that people will be more than pleased to interact with your brand.

  1. Don’t be too pushy

Audiences like interacting with interesting businesses. And while your ultimate goal is to increase your sales, try not to come off as too pushy.

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If you only talk about new products and sales on your socials, your audience will perceive your brand as too money-hungry. Instead, find ways to engage with your audience and pique their interest in your products without necessarily shoving them down your customer’s throats.

For instance, you can hold various contests and giveaways when launching a new product. That way, you will get your audience hyped about your offer while simultaneously offering them a chance to try the offer out without necessarily having to spend money.

Encourage them to share and like posts talking about the giveaway or contest, and enjoy all the extra mentions and engagement that will come your way.

  1. Be creative with visuals

Visuals play a huge role not just in the world of eCommerce, but social media as well. And since social media is such a fast-paced environment, strong visuals combined with words will always outperform the words on their own.

Naturally, the more engaging and creative your visuals are, the better the response you can expect.

Platforms such as Pinterest, Instagram and even Facebook are all great places to showcase your offer. 

Additionally, YouTube can really help you up-sell and cross-sell your products, as it offers your audience a chance to see how the products are actually being used and the real value they can expect from owning them.

The closer you bring your products to your audience, and the better you manage to represent them and emphasize the value they promise, the more likely your audience will be to head down the sales funnel.

  1. Improve your business

As mentioned earlier, social media will enable you to stay on top of your mentions.

This will provide you with a great opportunity to always know just how happy your audience truly is with your business.

If the overall satisfaction is not as great as you’d want it to be, make sure you don’t lash out, but use the feedback to improve your brand instead.

Thank every customer for feedback – both positive and negative – and really listen to what they have to say. The sooner you identify the areas in which your business is lacking, the sooner you’ll have the opportunity to work on improving them. Naturally, this will only have a positive effect on your eCommerce business overall.

  1. Diversify your content

Another great benefit of using social media in your marketing efforts is the fact that it allows you to easily diversify your content.

As an eCommerce business, you don’t only need to focus on eCommerce-related topics. Instead, you can also create and share content related to other businesses in your industry that have something in common with your own.

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This type of cross-promotion can greatly benefit all the parties involved, as it can seriously boost visibility and grab the attention of new audiences.

Moreover, diversifying your content won’t only benefit your business. Instead, it will also bring more value to your audience, which they will greatly appreciate. This is another great way to offer more value to your followers without expecting them to just make a purchase.

  1. Show gratitude

It’s important to understand that, in the business world, the customer is the real MVP. Simply put, without customers, no business would be able to thrive.

Social media platforms really leave enough room for businesses to try and make their customers feel really special. Use your socials to promote various loyalty and VIP programs and even choose to reward some of your long-time customers.

This will not only boost their satisfaction, but it will also help attract new customers.

Encourage your customers to share pictures of using your products and reward the best ones. Hold small contests and giveaways and show your customers that you are truly grateful that they’ve chosen to support your business.

  1. Don’t forget about hashtags

In the world of social media, hashtags play a huge role. That’s why you need to make sure your hashtag game is on point.

But don’t simply use them haphazardly and slap a hashtag on anything and everything you post.

Instead, make sure you carefully choose hashtags you wish to feature in your content and always go for ones that will bring you the most value and exposure.

Also, make sure you don’t overuse hashtags, as this can easily deter the audience from checking your brand out.

Good hashtags will help you set your business apart from the rest of the crowd, so make sure you do your research and identify the best ones to use.

  1. Choose the right platform at the right time

When it comes to social media marketing, you need to know which platform to choose and what’s the best time to post on the said platform.

Simply put, not all platforms attract the same audience, and not all of them have the same peak online shopping hours.

So, in order to make the most out of your efforts, you must first identify the platforms that are mostly frequented by your target audience.

Additionally, make sure you research the best posting time, i.e., when most of your audience will be browsing their socials. Focusing the majority of your posts in this time frame will ensure that more people will see your posts and engage with them.

  1. Final thoughts

Social media allows businesses to learn more about their audience and provides them with a platform to connect with the said audience.

In the world of eCommerce, customers play a key role, so connecting with them, building strong relationships and ensuring customer satisfaction is of top priority.

Luckily, with some well-thought-out social media campaigns, finding your audience and connecting with them will be a piece of cake.

What’s more, with just a bit of effort, every eCommerce business can easily expand their reach, boost their visibility and – ultimately – increase their sales while making sure that their customers are happy at the same time.

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