youtube optimization

How Is YouTube Optimization Done?

Before starting YouTube SEO, you must determine which keywords will help you achieve your goals. These keywords are often included in the video title or metadata, while spoken keywords are included in captions and transcripts. Keywords should match the title, video description, and search terms. Then, you should use those keywords to increase your video’s…

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HOW DOES BEHAVIORAL MESSAGE SOFTWARES HELP THE MARKETERS IN MODERN-DAY ADVERTISING?

HOW DOES BEHAVIORAL MESSAGE SOFTWARES HELP THE MARKETERS IN MODERN-DAY ADVERTISING?

The advertising landscape is changing. People are getting more cautious about what they click on. Scammers are getting sneakier. Sophisticated AI and machine learning algorithms are being used to tailor scammy ads to your interests and profile. So, how do you fight back? Behavioral marketing. It’s the best way to reach your audience. How does…

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crypto

How Can Entrepreneurs Bring Cryptos Into the Mainstream?

Cryptocurrencies are a relatively new way to make transactions. This digital currency does not get printed, but rather it’s “mined” using complex computer algorithms. The most popular cryptocurrency is Bitcoin, which got created in 2009 by an anonymous person or group of people called Satoshi Nakamoto. Another important distinction is that cryptocurrencies aren’t just for…

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Social Media

8 Ways to Leverage Social Media in eCommerce

Nowadays, using the power of social media for your online marketing efforts is not only advisable; as a matter of fact, it’s practically mandatory. Businesses that fail to harness this power are not only at the risk of becoming obsolete, but they also risk seriously falling behind their competition. Even though many online businesses have…

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goals

How to meet your sustainability goals

Sustainability is more important than ever, so just by attempting to make your business more sustainable, you are already doing the right thing. Nonetheless, some companies are experiencing difficulties with meeting their targets because the goals that they have set may have been too ambitious – or not ambitious enough. One study, carried out by…

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