Do you want to attract more customers for your transport business but don’t know where to start considering the tough competition? If so, then you’re in the right place. Keep on reading to learn more about the six ways that can help boost the numbers of your customers.
- Make A Business Card
Every time you see someone, don’t hesitate to hand out your business card. It is one of the best ways that you can share business information like your contact number and address with potential clients and partners.
But you need to make sure that the design of your business is professional and decent so that you will be able to attract more customers. Further, handing out a business card to potential customers is a professional and classy way to introduce your transport business while giving them your company’s accurate details.
- Make A Website
These days, most people search for services and products on the internet. Thus, putting your business on the web is a great way to attract more customers. However, the website you will be making should consist of all the detailed information regarding the kinds of transportation services you are offering.
On the other hand, you need to ensure that you have a user-friendly business website. It shouldn’t be too complicated. Also, don’t incorporate a lot of heavy pictures as well as other elements that may increase the loading time. After all, most people don’t want to wait, especially if they are in a hurry. Better yet, keep the design of your website simple.
You may also want to consider automating your service by using a ride hailing platform. A ride hailing platform can facilitate bookings, trip schedules, and payments that would be very convenient for both your drivers and customers. You can also integrate the platform on your website so customers can make or confirm their bookings.
- Give Flyers
If you have a tight budget, giving out flyers is a cost-effective way to promote your business. This marketing piece will help you attract more and more people to your business. All you need to do is designate someone who will stand in one place and hand out flyers to the bystander.
People who are currently in need of transportation services will notice the flyers closely. In fact, some of them may even mention the information to their loved ones or friends who are also looking for such services.
To get the attention of people, the design and concept of your flyers should be eye-catching and unique. For instance, include pictures and details of your transport business in the flyer. Add the rates and schedules as well. You must also distribute flyers in an area that would benefit from your transport services the most.
- Reach More Customers Using Facebook Advertising
One of the best platforms that you can use to advertise your transport business and acquire more customers is Facebook.
When making advertisements on Facebook, use the “Custom Audiences” in order to upload the phone numbers and emails of your previous customers. Doing so will allow you to find out if they are also on Facebook. If yes, there is a possibility that your Facebook ads will appear in their newsfeed to offer you further exposure.
- Create Your Profile On Yelp
Yelp is one of the most reliable review websites today that has millions of users every month. Make sure that your business has its presence there to draw the attention of potential customers.
To begin with, create a profile for your business transport. Don’t forget to add your website as well as information regarding current promotions and discounts. Also, encourage your clients to write reviews about your service. For instance, if you own a taxi service, tell your drivers to ask passengers to leave reviews on Yelp after trying your service.
When they leave positive feedback or reviews, this greatly helps the next person who is out searching online for a taxi or transport service.
- Make Sales Calls
Most transport operators, most especially the starting ones, depending on a load board in order to get their first customers. But this action is quite expensive since you will need to bid on the last price that will also cut down your profits.
But if you really want to get more customers, you should start making sales calls by yourself. Build a list of customers and then call them. Though it will surely need a lot of hard work, sooner or later, it will help you build a list of customers.
If you own a transport business, it is very important that you know how to attract and get noticed by potential customers. Following the ways mentioned above will help your business reach more and more customers looking for transportation services.